“I am too busy right now. I just don’t have time to work on myself.”
“I have so many people to get back to, but they’ll just have to wait.”
“I’d like to step back and prioritize what I have to do, but not right now.”
There can always be a reason why you can’t work ON your business because you’re busy working IN your business. The only problem is that when you‘re working IN it, you are not growing or improving anything (including yourself). You’re just “keeping up” (or trying to).
As an Executive Coach, I run into all sorts of people who want me to coach them. The majority want to improve and know that it will be an exciting journey— especially as they get better and better. Every once in a while, though, I run into someone who’s been put into my program by their leader, but they aren’t very invested in the process.
They want to change the day of the session or the time of the session and then tell me they are so swamped that they want to cut it off early. It’s hard to work with this type of client because it will take much longer to not only have some “aha” moments, but also to show them that there is a whole new level of performance awaiting them—if they’ll only invest some time in the process.
I recently acquired a client like this and told her this story:
What if you were going to have surgery for a serious illness. You are very concerned, but feel better because there is a new operation that is much less invasive, has a 99% success rate, is much less painful than the old way AND the recovery time is quick, In fact you can do it as a day surgery procedure.
Before the operation, the surgeon checks in with you prior to you getting anesthesia. You tell her you read about the new operation. She says that she knows about that procedure and likes the sound of it. The only problem is that she says she’s been so busy that she hasn’t had time to go to the education classes about this new procedure. So, she will do the surgery the same way she’s been doing it for years.
Which surgery do you want? The old process or the new one?
QUESTIONS TO ASK YOURSELF THIS WEEK:
- Are you continually educating yourself in your field?
- Do people see you as being up all the latest techniques or not?
- What should you be doing to make you the best in your field?