Get ready to collect a boat-load of great leadership concepts that our guest, Elise Donahue, CEO & President of Vizuri Health Science Consumer Products, not only talks about—but puts into action!
Health and Wellness Branding:
Consumer Package Goods
I. Core Disciplines and Values
A. Understanding your priorities for the day
B. Focusing on your priorities/ what's most important that day
C. Continual focus on your strategic plan
II. Be Mission-minded
A. Strategic Plan should be at least five years
B. Your team should look at it at every meeting
It is your road map
C. Keep your plan constantly in front of you
D. Know your core focus so you can move towards your mission
E. How to keep brick and mortar going and still keep successful on line
III. Pivotal Innovations
A. Interact with customers and with retailers
Don't work in a vacuum or just assume you know what the customer or retailer wants
B. Guard against shiny new objects
Stay true to your core product
C. When you see change, don't sweep it under the rug
1. Change is inevitable
2. Decide if you stay the course
3. Don't hurriedly react or become paralyzed with fear
4. Don't isolate yourself
Bring your core advisors around you
IV. Your Team
A. Entrepreneurial
B. Small, but extremely productive
C. Skilled in specific disciplines, for example:
1. Sales
2. Marketing
3. Innovation
4. Operation (making your product)
5. Customer support
6. Finance
D. If they aren't physically located in close proximity, have video meetings
E. Once a month have a retreat meeting
1. Start the morning with a healthy topic
Food, stretching, mind-body, lifestyle, etc.
2. Two core topics per day
3. A leader for each topic
4. Three hours per session
5. Breaks in between meetings so each can attend to regular business, relax
V. No room for excuses
A. Keep on going
B. Exercise is a great way to learn how to keep on going/ push yourself
C. Pushing yourself physically equals what you are made of mentally